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A video ad platform (VAP) is a software as a service-based solution that helps publishers to manage the advertising that appears in their online video. Video ad platforms are similar to the ad serving solutions that are commonly used for managing web banner ads, but are especially designed to manage ads displayed in online video players, such as the widely used pre-roll and overlay format ads. The VAP services can include but are not limited to: * Ad serving * Ad measurement * Ad network management * Yield optimization * Inventory forecasting * Ad format and frequency controls Online video advertising platforms have significantly increased in popularity and revenue in the past few years. == See also == * Online advertising * Pay per play * Viral marketing 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Video ad platform」の詳細全文を読む スポンサード リンク
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